Branding
Inspiration, notes, and other snippets on building a brand.
Some of the elements that are used in a branding strategy are:
- Brand definition: purpose, values, promise
- Brand positioning statement
- Brand identity: name, tone of voice, visual identity design (including the logo)
- Advertising and communications: TV, radio, magazines, outdoor ads, website, mobile apps…
- Sponsoring and partnerships
- Product and packaging design
- In-store experience
- Workspace experience and management style
- Customer service
- Pricing strategy
Sources:
The difference between logo design and branding (Marion, The branding journal)