Brodie’s Books

STRATEGIC DESIGN

Brodie's Books storefront

Rebranding an online collectors’ bookstore as the owners venture into coffee roasting and open a high street shop in their hometown Edinburgh.

With an emphasis on local flair with a touch of luxury, the traditional Edinburgh Luckenbooth brooch and a custom tartan form the basis of the new design. Quotes from the business’ namesake novel is displayed on the storefront and on gift boxes.
A metal logo pin is included with gifts.

Brodie's Books business card
Brodie's Books gift wrapping
Brodie's Books shipper box
Brodie's Books cargo bike
Brodie's Books van
Brodie's Books coffee
Brodie's Books logo
Brodie's Books logo colour

The logo has several alternatives, to match the kind and size of the media on which it will be displayed. It can be displayed in any of the tartan colours and as black or white. 

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