Brodie’s Books
STRATEGIC DESIGN
Rebranding an online collectors’ bookstore as the owners venture into coffee roasting and open a high street shop in their hometown Edinburgh.
With an emphasis on local flair with a touch of luxury, the traditional Edinburgh Luckenbooth brooch and a custom tartan form the basis of the new design. Quotes from the business’ namesake novel is displayed on the storefront and on gift boxes.
A metal logo pin is included with gifts.
The logo has several alternatives, to match the kind and size of the media on which it will be displayed. It can be displayed in any of the tartan colours and as black or white.