This lesson task is purely research — an effort to get to grips about the Internet and its technology, to set up a bullet-proof client’s brief, and to put up a list of yeas and nays of websites.
During week 10 and 11 we are studying the principles of layout.
I am taking a look at George Eastman of Kodak and discussing the impact he has had on photography as we know it today.
Our second lesson task for week 6 is to create two consumer profiles for a fictional client, listing things that will be important to include.
Researching brand ideals by visiting a brand store — how true are they to their brand’s DNA.
Evaluation of brand identities and their positioning, based on first impression and following up with research on each brand.
Describing what the RGB and CMYK colour systems each means, and researching colour schemes and tools for creating them.
In this project I’m researching the anatomy of typefaces and visualising my findings in an infographic.
I researched the history of the fast food chain McDonald’s to explain which parts of the S.C.A.M.P.E.R. model are evident in its development onto its current success.